Lamb: Winter’s Superfood Delivered Fresh
As the saying goes, “Lamb in winter is better than ginseng.” During the chilly winter months, lamb becomes a staple on Chinese dining tables. Driven by soaring consumer demand, Inner Mongolia, one of China’s primary lamb-producing regions, enters its busiest season. Erden, a renowned lamb producer from Xilin Gol League, has partnered with JD Logistics to upgrade from a single-warehouse nationwide shipping model to a cold-chain distribution network spanning seven regions. This innovation ensures same-day delivery at its fastest, improves customer experience, and significantly reduces logistics costs.
Nationwide Cold Chain Coverage Ensures Fast Delivery
Xilin Gol, one of Inner Mongolia’s major natural grasslands, is famed for its high-quality lamb—tender, non-greasy, high-protein, and low-fat with an exceptional dry matter content. Often called the “ginseng of meat” and the “aristocrat of lamb,” it has earned a stellar reputation. Erden, a leading brand specializing in grass-fed livestock, professional slaughtering, retail sales, and restaurant chains, has six advanced processing plants in Xilin Gol League. Equipped with cutting-edge rotary slaughter lines, the company generates annual sales exceeding 100 million RMB and serves consumers nationwide with premium lamb and beef products.
Despite the superior quality guaranteed by its unique geography, logistics posed significant challenges. Historically, all orders were shipped from a single warehouse. Erden’s spokesperson noted that key sales regions, such as Shanghai and Guangdong, are over 2,000 kilometers from Xilin Gol. This centralized model led to long shipping times, compromised freshness, and higher transportation costs as orders grew and diversified.
Leveraging JD Logistics’ Network for Seamless Delivery
Through JD Logistics’ integrated supply chain and “trunk + warehouse” model, Erden established a multi-warehouse cold chain system. Processed lamb is transported via cold-chain trunk lines to seven regional warehouses near major markets, enabling faster, fresher deliveries. Orders from coastal regions like Shanghai and Guangdong can now reach customers within 48 hours, transforming the consumer experience.
Advanced Infrastructure and Technology for Personalized Cold Chain Needs
JD Logistics’ robust cold chain capabilities ensure consistent lamb quality. By September 30, 2023, JD Logistics operated over 100 fresh food cold chain warehouses, covering more than 500,000 square meters and servicing 330+ cities across China. These facilities are segmented into frozen (-18°C), refrigerated, and temperature-controlled zones, supported by specialized vehicles for tailored transport and storage of lamb and beef.
At JD’s Wuhan “Asia No. 1” fresh produce warehouse, advanced technologies streamline operations. Over one million fresh items, including lamb and beef, are stored here. Automated rotating shelf systems in -18°C cold rooms enable “goods-to-person” picking, tripling efficiency and reducing the need for staff to work in freezing conditions, thus improving both productivity and workplace safety.
Eco-Friendly Cold Chain Solutions
Innovative algorithms optimize packaging with thermal insulation boxes, dry ice, ice packs, and cooling sheets to maintain unbroken cold chain conditions while minimizing environmental impact.
Additionally, JD Logistics employs a smart temperature monitoring platform to oversee freshness in real time, tracking temperature, speed, and delivery times across the supply chain. This ensures zero disruptions, minimizes spoilage, and guarantees food safety from origin to destination.
Blockchain-Powered Traceability for Consumer Trust
To boost consumer confidence, JD Logistics developed a traceability platform using IoT and blockchain technologies. It records every stage of a product’s journey, ensuring that every lamb or beef product is fully traceable from pasture to plate. This transparency builds trust and enhances the shopping experience for millions of families.
Winter Lamb, Delivered with Care
This winter, JD Logistics continues to support the lamb industry with advanced infrastructure, first-mile services, digital technology, and innovative business models. Together with ranchers and businesses, JD Logistics ensures consumers nationwide enjoy high-quality lamb and beef meals that warm both body and soul.
https://www.jdl.com/news/4072/content01806
Post time: Nov-22-2024