Recently, Ziyan Foods released its third-quarter earnings report, providing a detailed overview of the company’s revenue and growth rates. According to the data, for the first three quarters of 2023, the company’s revenue was approximately 2.816 billion yuan, representing a 2.68% year-on-year increase. Net profit attributable to shareholders of the listed company was about 341 million yuan, up 50.03% year-on-year. In the third quarter alone, net profit attributable to shareholders was 162 million yuan, marking a 44.77% increase compared to the previous year. These growth figures offer deeper insights into Ziyan Foods’ development.
The continuous growth achieved by Ziyan Foods is closely linked to its strategic initiatives, particularly in sales channels. With the trend towards branding and chain operations and the increasing demand for modern information technology in corporate management, a single direct-sales model is no longer the company’s primary choice. As a result, Ziyan Foods has gradually transitioned to a two-tier sales network model, involving “Company-Distributor-Stores.” The company has established franchise stores in key provincial and municipal regions through distributors, substituting the roles of the original management team with distributors. This two-tier network reduces the time and cost associated with developing and managing terminal franchise stores, facilitating cost reduction, efficiency enhancement, and rapid business expansion.
In addition to the distributor model, Ziyan Foods retains 29 direct-operated stores in cities such as Shanghai and Wuhan. These stores are used for store image design, consumer feedback collection, accumulating management experience, and training. Unlike franchise stores, Ziyan Foods maintains control over direct-operated stores, conducting unified financial accounting and benefiting from store profits while covering store expenses.
In recent years, the rise of e-commerce and the rapid development of the takeaway culture have also provided direction for Ziyan Foods. Seizing the opportunity of rapid industry growth, the company has quickly expanded its presence on e-commerce platforms, creating a diversified, multi-dimensional marketing network that includes e-commerce, supermarkets, and group buying models. This strategy caters to contemporary consumers’ diverse supply needs and further accelerates brand development. For example, Ziyan Foods has launched official flagship stores on e-commerce platforms such as Tmall and JD.com, and has also joined takeaway platforms like Meituan and Ele.me. By customizing promotional activities for different regional consumer scenarios, Ziyan Foods enhances brand empowerment. Additionally, the company collaborates with major O2O fresh food e-commerce platforms like Hema and Dingdong Maicai, providing precision processing and supply services for well-known chain restaurants.
Looking ahead, Ziyan Foods is committed to continuously strengthening its sales channels, keeping pace with modern developments, and updating its sales methods. The company aims to deliver more high-quality products to consumers, ensuring a more convenient shopping and dining experience.
Post time: Aug-26-2024