On October 8, Shanghai’s renowned snack brand “Lao Sheng Xing Tang Bao Guan” officially opened its first offline store in Beijing, located in the Gucheng area.
In recent years, the influence of Shanghai-style (Haipai) cuisine has been steadily increasing, attracting a large number of new consumers. At the recently concluded Shanghai Snack Festival, Haipai cuisine, represented by Lao Sheng Xing Tang Bao Guan, received widespread acclaim from consumers.
Coincidentally, the Beijing International Food Festival started in mid-September and will continue until the end of October. The festival, themed “Chinese Trends, International Style, Everyday Charm,” promotes the exchange of Chinese and foreign culinary cultures, creating a buzz around food and vibrant market activities in Beijing. The opening of Lao Sheng Xing Tang Bao Guan’s first Beijing store at this pivotal time demonstrates thorough preparation, quickly entering the Beijing dining market to help establish Beijing as an international food capital and a major consumption hub.
Striving for Innovation and Enhancing Consumer Experience
Lao Sheng Xing Tang Bao Guan’s Gucheng store is located on Gucheng South Road, surrounded by residential communities, making it very convenient for local residents.
The operations manager of Lao Sheng Xing Tang Bao Guan explained, “The choice of Gucheng South Road is mainly based on our brand’s mission. We have always served residents, addressing their daily meal needs. In Shanghai, we mainly operate community and supermarket stores, and we will continue this strategy in Beijing.”
While maintaining the same operational strategy, Lao Sheng Xing Tang Bao Guan has introduced new innovations and breakthroughs in Beijing. The Gucheng store features the latest 5.0 interior design, with an open kitchen, front dining area, deli section, and self-service fast food area. This setup retains the Haipai cultural style while catering to various dining preferences, providing a comfortable and clean environment.
“The Gucheng store is a crucial part of Lao Sheng Xing’s expansion into the northern market and a significant foundation for future nationwide expansion. Therefore, the Gucheng store will offer consumers an enhanced dining experience, with all decorations and services upgraded to Lao Sheng Xing’s latest standard service processes,” the operations manager added.
Shanghai Lao Sheng Xing Catering Management Co., Ltd. is a comprehensive catering group in Shanghai, operating various types of restaurants including tang bao (soup dumpling) shops, fast food, and Chinese cuisine outlets, serving meals throughout the day. The company is committed to being a trustworthy kitchen for the people, adhering to principles of green, healthy, and delicious food.
Currently, during the opening period of the Gucheng store, there is a 12% discount on all items, along with special promotional gifts.
Strengthening the Supply Chain for Healthy Food
The opening of Lao Sheng Xing’s Gucheng store is not just a traditional market expansion but also signifies an upgrade in Lao Sheng Xing’s food supply chain, gradually expanding the scope of its cold chain supply and laying a solid foundation for nationwide cold chain food distribution in the future.
In terms of raw material supply, Lao Sheng Xing has established a 22,000-square-meter central kitchen focused on developing rice and noodle products, seasoned foods, meat products, and condiments. The company is dedicated to standardized production, using cold chain logistics to ensure the freshness and quality of all ingredients. Lao Sheng Xing has built 15 cold storage facilities and 5,000 square meters of ambient temperature warehouses, with over 20 logistics vehicles serving main sales markets and procurement areas in Shanghai, Zhejiang, and Jiangsu. This detailed distribution system supports the development of customer terminal channels.
“The opening of the Gucheng store represents an upgrade in Lao Sheng Xing’s food supply chain. In the future, we will not only enhance the speed and quality of cold chain transportation but also actively establish raw material supply bases in key cities across the country,” said the operations manager.
Additionally, to amplify its raw material supply and cold chain transportation efficiency, Lao Sheng Xing Tang Bao Guan is actively developing online e-commerce channels, enabling more consumers to enjoy the same quality of dining as in offline retail stores.
Clearly, the opening of the Lao Sheng Xing Tang Bao Guan Gucheng store is backed by more strategic initiatives, all centered around the company’s mission: to provide consumers with green, delicious, nutritious, and healthy food, maintaining the role of a trustworthy kitchen for the people.
Post time: Jul-15-2024