Leading the Freshness: SF Express Fuels New Momentum for the Beef and Lamb Industry

Beef and Lamb: The Comfort Food of Winter

As winter settles in, cities are blanketed in cold, and nothing warms the soul better than a steaming pot of beef or lamb. Known for their tenderness and rich nutrition, naturally sourced beef and lamb are favorites among consumers. However, delivering premium-quality meat while retaining its freshness relies heavily on logistics.

2023 marks SF Express’s 10th year in the beef and lamb logistics industry. Over the past decade, SF has steadily increased its transportation volume, earning trust with high-quality, fast, and reliable logistics services. By continuously upgrading its logistics resources, SF offers specialized fresh logistics solutions for a variety of needs, ensuring freshness from pasture to plate. This commitment has helped key production regions like Inner Mongolia, Xinjiang, Ningxia, Shaanxi, Heilongjiang, Gansu, and Henan establish renowned beef and lamb brands nationwide.

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Unlocking Freshness at the “First Mile”
In China, beef and lamb have long-standing cultural significance, with dishes like Inner Mongolia roast lamb, Shaanxi lamb soup, Ningxia hand-pulled lamb, and Sichuan beef jerky. As winter arrives, these staples dominate dining tables, providing warmth from the inside out.

SF Express understands the importance of freshness and the high expectations consumers have for premium beef and lamb. By embedding itself in key production regions, SF ensures that the journey of freshness begins right at the source.

To meet the needs of ranchers and merchants, SF has expanded its presence in these regions, setting up service points through self-operated outlets, township partner stores, SF lockers, and collection points. This deep network ensures seamless pick-up and delivery, bringing high-quality service to the heart of production areas.

Additionally, SF provides tailored packaging solutions, including boxes, foam insulation, vacuum bags, and ice packs. These high-standard materials guarantee optimal freshness throughout the delivery process.

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Smart Logistics: Fresh Deliveries Nationwide
The freshness of beef and lamb depends on both the source and every stage of its journey. Historically, cold chain logistics in northwest China struggled with slow delivery times, compromising meat freshness. SF has addressed these challenges by enhancing its investment in cold chain logistics to ensure fast and reliable transportation.

By integrating its transportation network with smart technology, SF offers customized logistics solutions for various scenarios. For large e-commerce platforms, SF provides traceable, one-stop solutions with smart warehouse planning and end-to-end route visibility. With dedicated air freight and specialized packaging, fresh meat from grasslands now reaches households nationwide, enabling merchants to explore new markets.

SF has also established pre-positioned warehouses in production areas, offering services like assembly, portioning, and labeling. These innovations allow merchants to efficiently distribute products nationwide. In regions like Inner Mongolia, SF has significantly boosted cold chain and air freight capabilities to accelerate the nationwide reach of beef and lamb products.

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Powerful Logistics Network for Speed and Reliability
SF’s “air freight + drone + hub” system is a game-changer for beef and lamb logistics. With 86 self-owned cargo planes, 2,400 domestic routes, and 3,000 international routes, alongside over 650,000 drone flights, SF ensures unmatched delivery efficiency. Complementing its air freight capabilities, SF’s ground networks, including highways and railways, provide full temperature-controlled transport for consistent quality and freshness.

This robust network enables next-day delivery to 225 cities and second-day delivery to 309 cities, ensuring consumers across the country enjoy premium beef and lamb, fresh from natural pastures.


Empowering the “Beef and Lamb Economy” for Rural Revitalization
By fostering industry growth, SF contributes to local economies and supports livelihoods. Beyond transportation, SF extends its services across the supply chain, including production, procurement, sales, and distribution, enabling merchants and ranchers to expand their sales channels and increase income. From 2021 to 2023, SF transported approximately 600,000 tons of beef and lamb, indirectly creating employment for tens of thousands of people.

To further boost the beef and lamb industry, SF has introduced smart supply chain solutions like SF Cloud Chain, BAVR, and traceability certifications, helping producers leverage e-commerce to reach end consumers. This integration of logistics and technology breathes new life into the beef and lamb industry, driving rural revitalization.

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The Perfect Fusion of Freshness and Logistics
SF Express seamlessly combines the natural flavor of pasture-raised beef and lamb with cutting-edge logistics, delivering unforgettable tastes to dining tables nationwide. Moving forward, SF will continue to enhance its logistics technology and service capabilities, ensuring fast and efficient transportation for high-quality beef and lamb, and supporting the sustainable growth of the industry.

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Post time: Nov-22-2024