In recent years, the live streaming industry has rapidly emerged, with e-commerce platforms and short video platforms alike launching live-streaming sales activities. As an influential media platform in China, the CCTV New Media Platform aims to leverage its authoritative influence to assist companies in developing their brands, enhancing brand reputation in the market, and boosting brand awareness. Hangzhou Hangzhihui Food Co., Ltd.’s participation in this live-streaming selection event provides an opportunity to present traditional Chinese cuisine and outstanding national culture to a broader audience.
The Chinese often say that “a day’s planning starts in the morning,” and when it comes to breakfast, they take it seriously. After waking up in the morning, nothing is more satisfying than a steamer basket of steaming hot xiaolongbao (soup dumplings) on the table. The moment the steamer lid is lifted, the warm steam and aroma hit the senses. At this moment, the buns are soft and hot, and a bite releases the hot broth on the tongue, perhaps the happiest moment of the morning. For the people of Hangzhou, xiaolongbao is an essential part of breakfast. Diners sit in cramped breakfast shops as shop owners weave through the crowd with steamers in hand.
In recent years, the development of urbanization in China and the trend of smaller family units have accelerated the growth of dining out and increased the frequency of outside dining, further expanding the breakfast market. Alongside the development of the pre-prepared food industry, the market for frozen buns has also seen significant growth. Consumers have become more accepting of frozen buns, with products like frozen dumplings and frozen glutinous rice balls becoming widely recognized and accepted. Advanced freshness-locking technology now allows consumers to enjoy delicious buns at home.
Hangzhou Hangzhihui Food Co., Ltd., participating in this CCTV New Media selection event, is dedicated to the mission of preserving classics and bringing the taste of China to the world. The company is committed to integrating the culture of traditional xiaolongbao into modern life, utilizing modern technology to innovate and bring the authentic taste of Hangzhou to more people. Hangzhihui’s xiaolongbao, with a legacy spanning three generations and 25 years of operating breakfast xiaolongbao shops, has evolved from a small workshop into a full-fledged enterprise. The company deeply explores the historical origins and cultural significance of xiaolongbao, combining traditional craftsmanship with modern technology, using handcrafted methods. It pays close attention to every detail and quality control, utilizing modern technology to lock in the freshness of the meat and the aroma of the dough, ensuring that the xiaolongbao retains the taste of freshly steamed buns while meeting the demands of modern consumers. The buns are delivered directly to customers through SF Express cold chain, ensuring that consumers receive the freshest xiaolongbao, with each product shipped on the same day it is made.
By sharing the culture and technology of frozen xiaolongbao with more people, the company aims to promote the outstanding traditional culture of the Chinese nation.
The coverage of Hangzhou Hangzhihui Food Co., Ltd.’s participation in this CCTV New Media live-streaming selection event further enhances the reputation and recognition of Hangzhou xiaolongbao. Leveraging this powerful media platform, the company showcases its technological strength and product advantages, obtaining the key to unlocking the taste buds of more consumers. In the future, Hangzhihui will continue to uphold the values of honest business practices, preserving traditions, and focusing on quality control at every step. The company is committed to passing down the art of xiaolongbao making, continuously improving quality and enhancing brand awareness to remain competitive in the market.
Post time: Aug-14-2024