The Tourism and Culinary Institute of Yangzhou University and Suzhou Caiyuanzi Network Technology Co., Ltd. recently held a strategic cooperation signing ceremony in Yangzhou, Jiangsu Province. The two parties will collaborate on research and development in areas such as alternative packaging materials for Beggar's Chicken, ingredient combinations for its stuffing, and ambient temperature preservation technology for Beggar's Chicken, aiming to enhance the quality and taste of this traditional delicacy.
The signing ceremony was attended by Xie Xiaoqing, Party Secretary of the Tourism and Culinary Institute of Yangzhou University, Dean Hou Bing, and Xu Yongqing, Chairman of Suzhou Caiyuanzi Network Technology Co., Ltd., among other guests. Xu Yongqing, a recognized inheritor of the Lu Garden Beggar's Chicken culinary technique, was also appointed as an adjunct professor at the Tourism and Culinary Institute of Yangzhou University.
After the signing ceremony, Xu Yongqing visited the E308 laboratory in the Culinary Department of the Tourism and Culinary Institute at Yangzhou University’s Yangzijiang Campus. There, he taught students of the 2023 Huaiyang Cuisine Traditional Culinary Skills Training Class and demonstrated the making of the Lu Garden Royal Beggar's Chicken.
Lu Garden Royal Beggar's Chicken is a traditional dish using Lu Garden chicken as the main ingredient. Its unique preparation involves wrapping and slow cooking. This dish won the Silver Award at the First International Food Culture Expo during the 2023 International Tea Day event, and Xu Yongqing was awarded the title of "International Chinese Culinary Master."
Suzhou Caiyuanzi Network Technology Co., Ltd. is a modern enterprise known for producing the well-known Zhangjiagang brand "Lu Garden Royal Beggar's Chicken" and for its cold chain transportation and distribution of pork and quality agricultural products. The company's sales strategy combines online and offline methods, with physical stores and online promotion through platforms like Douyin and Meituan. They have also established an independent live streaming sales team for promotion.
This cooperation will inject new vitality into the inheritance and development of Lu Garden Beggar's Chicken. Through joint research and development, the partnership aims to allow more consumers to taste and appreciate the unique charm of this traditional delicacy.
Post time: Aug-14-2024