HeFu LaoMian’s Outstanding Strengths Contribute to a Better Life

As a leading brand in Chinese cuisine, HeFu LaoMian has consistently gained consumer trust and market recognition through its robust supply chain and stringent food safety measures. Recently, the brand earned prestigious awards, including the “Contribution to a Better Life Award” and the “2023 Assurance Award” for the most popular restaurant chain at the 2023 Guangbao Night. Additionally, it was named the Top Noodle Shop Brand of 2023 and recognized as a High-End Noodle Restaurant Chain, solidifying its leadership in the industry.

Robust Supply Chain: The Backbone of HeFu LaoMian’s Success

Since its inception, HeFu LaoMian has prioritized building a comprehensive supply chain. Before opening its first store in 2013, the company spent three years developing a robust product, supply chain, and brand system. It even established a central kitchen for a single store, setting an industry precedent. Today, HeFu LaoMian operates a nearly 100,000-square-meter modern food industrial park, featuring one of the country’s largest central kitchens, supporting thousands of stores and nationwide cold chain distribution.

This well-structured supply chain ensures standardization in food safety, hygiene, and product quality, laying a strong foundation for scalable growth. The company continues to enhance its digital infrastructure, leveraging technology to maintain high-quality standards and improve consumer satisfaction.

Multi-Layered Food Safety Systems

Food safety is a top priority for HeFu LaoMian. The company has implemented a multi-layered food safety management system, including:

• Headquarters monitoring
• Logistics verification
• Store self-inspections
• Third-party spot checks

These processes ensure food safety information is traceable at every stage. Additionally, HeFu has invested nearly 10 million RMB in a food safety laboratory capable of testing for pesticide and veterinary drug residues, heavy metals, and microbial counts, ensuring strict quality control.

Innovation and Quality: A Decade of Excellence

HeFu LaoMian is celebrated for its commitment to quality and product innovation, earning consumer loyalty with its “ten-year noodle” craftsmanship. Looking ahead, the brand plans to leverage its supply chain and digital capabilities to enhance its offerings further. By innovating products and improving services, HeFu LaoMian aims to deliver a richer and more diverse dining experience to consumers.