2023 Datong Yak Brand Launch and Greater Bay Area Cooperation Conference Successfully Concludes
On September 9, the 2023 Datong Yak Brand Launch and Guangdong-Hong Kong-Macao Greater Bay Area Channel Cooperation Conference was held in Shenzhen. Jointly organized by Qinghai Digital Village Operations Management Co., Ltd., Tencent, and Qinghai Haiwo Trading Co., Ltd., the event attracted nearly 40 channel partners.
Strengthening Channel Partnerships
Key players like Yuanshi Food, Wotu Nongyou, and Shenzhen Aoyuan Trading explored how Datong Yak meat retains its natural freshness and the availability of specialized cooking guides. After in-depth discussions, companies such as Shibasan Fresh, Gexin Fresh, and Lesheng Commercial signed cooperation agreements, highlighting the product’s market potential.
Gexin Fresh revealed plans to establish the first high-end Datong Yak flagship store in Guangdong, focusing on premium branding through community-based marketing. Other companies like Meituan Youxuan and Guangzhou Niurou Supply Chain also expressed strong cooperation intentions, expanding Datong Yak’s distribution network.
A Rich Heritage and Future Innovation
Datong Yak has a long history of breeding excellence, with the Qinghai Province Yak Breeding Promotion Service Center being a pioneer in China’s yak breeding. At the conference, Li Yun, Deputy Secretary of Datong County Party Committee, emphasized the integration of yak industry development with rural revitalization, positioning Datong Yak as a key player in global markets.
Tencent Cloud Smart Agriculture presented a “Digital Breakthrough Model” for the industry, showcasing how digital tools can expand market reach. Qinghai Digital Village Operations shared insights into market opportunities and cooperation prospects, highlighting branding and channel development strategies.
Driving Rural Revitalization and Industry Growth
Looking ahead, Datong County plans to enhance scientific breeding, traffic empowerment, and brand building, aiming for high-quality industry growth. By fostering diverse channel partnerships, Datong County seeks to establish itself as the “World Capital of Yaks”, contributing to rural revitalization through product innovation, channel expansion, and industry development.
Cited from https://new.qq.com/rain/a/20231012A033GR00
Post time: Aug-06-2024